In this free step by step course, we create a niche website. You will learn how to build a niche website that will give you a passive income. With me, you start with the niche selection, create a website, set up the website to the point where we see the money pouring in.
Well, many talks about niche websites and even more have one. In this and the following articles, you will find out what a niche website is and can create one with me right away.
Surely you first want to know what a niche website exactly is. So, it’s a website that focuses on a very defined audience. My previous niche websites, for example, flip-flop-hit.com, exploringrealthailand.com
However, these are not very successful sites, since I did not understand much of the matter then my niches are not optimal. There is a lot of work behind them but unfortunately, I had no patience and always started something new.
What you can learn from this is, once you have chosen a good niche you should stick with it. We will see here with my new example project that it’s worth it.
In my project here I will target the “Solar Energy Systems Do It Yourself” niche. Ok, that’s not a small niche, but a subset of Solar Energy.
I’ve been eyeing this niche for a long time and here you can see how I came up with it. (Niche research). For a long time, I have been dealing with the niche research and am convinced that I will succeed with this project. Further contributions to the niche Question: Top 10 niches and niches that succeed on Pinterest.
Ok, I’m going to mess with my time again doing this new project but I’m sure it will be as exciting as it is educational and lucrative for you and me.
What are we going to do? What are the steps?
In this first part, we will do the following:
- 1. Choose a niche. Also note my articles here.
- 2. Create a webpage.
In the following part comes:
- The first steps on the new website, set up.
- The first contents, Privacy, Disclosure, About me, Title page.
After that, many more articles will follow, that I haven’t yet got in mind. You see it will be growing together. I hope that you actively participate and share your questions and thoughts with us.
Choosing a niche: Choose something that interests you.
As mentioned so often, first comes the niche choice. You should be aware that you will deal with the chosen niche for a long time.
You can ask yourself the following questions:
- In what sector can I contribute to solving problems?
- What do many people want to know about?
- What do many people spend money on?
Brainstorm all three of these questions. Where they overlap you have a starting point. In my case, the overlapping answers are:
- I am a trained electrician.
- Many people are interested in the environment.
- Many people spend money to calm their conscience.
So I end up with something that has to do with energy, environment, and improvement. What I read from this is the Solar Energy Niche. That’s roughly the direction in which I’ll go.
This niche combines my knowledge, my interest, many people’s interest and a thriving market.
What comes now is a bit more difficult, I have to go into more detail. I imagine that for the time being I would like to sell articles that are available on Amazon.
Why? Amazon has a partner program that is easy to get started, and secondly, the choice of products is huge. Third, Amazon has a reasonably good reputation and I can recommend the products to my customers without hesitation.
So I’ll take a look around at Amazon and see what’s offered in there in the solar niche. I work with Amazon.com, USA, you can also search country specifically, and there’s endless choice. So I could pick any under niche of solar energy.
I decide, as an electrician, for self-installable solar energy systems. These are not too expensive but still, make a hopefully nice profit. I also think that I can include portable devices as well.
Well, the last part of the niche definition is to find a suitable search term. This keyword or keyphrase, keyword combination, is what people type in search engines to find pages like mine.
Since my site is in English I can use the “Jaaxy Keyword Research Tool“. For German or other languages “Long Tail Pro” works. However, you can also use either “Google Keyword Planner” or “Bing Keyword Research” for such research.
The most important criteria you have to look out for are that on the one hand a certain number of Internet users search for your search term and on the other hand not too many competing websites use the same keywords.
Finally, I even check my choice on Google by typing the search term between quotation marks in the search bar. If not thousands of articles with the same name appeared, I can assume that the search term is ok.
Of course, I also examine the results I get in the search and what Google offers. This will be my future competition and as everyone knows, them I should know very well.
It’s a good sign if the first page of Google Search also contains niche websites.
Now we are practically ready to create a niche website. What did we find out and what do we use from it?
- I have a niche: “Do-it-your-self solar power”
- I have a keyword website title: “DIY solar energy systems”
Stop, there’s something else you have to consider!
Niche website visitors intentions
When you start a niche website, you should ask yourself “who should visit my website“.
The whole website concept should be tailored to a specific group of people. On the right, you can see a diagram showing the 4 steps of a potential buyer. (It is a video training if you click on it)
It’s these steps that every buyer goes through before he buys something, online or in real life.
On the Internet, such a person uses a search engine to find answers to questions of his respective intention state.
Our task is to use the right keywords for page- and article-titles to tell such search engines which answers can be found on our site.
In order to achieve maximum sales implementation, we should address the right group.
4. Awareness Phase
On top, 4, that’s the biggest group. These are people who have heard of something and now want to learn more generally. For example, someone has heard of solar energy, so he’ll Google for that keyword to learn more.
But you and I do not want to address this group of Internet users. While this group may be interested in learning more about your niche, they are still far from the intention of buying a product.
Websites that address such a target group are information pages like Wikipedia etc or like my Thailand website. People visit to learn not to buy.
3. Interest Phase
In this second group are people who want to know more about the specific topic. In the case of solar energy, maybe someone wants to know what options there are, can they save money or is the place they live suited for such an investment.
These are still very information intensive websites. Much has to be explained and only secondarily actual products are presented.
In order to be competitive in this phase, you have to be very knowledgeable about the subject to write really helpful articles.
If you refer to this segment, you might get a large number of website visitors to your page when you appear on the first page of Google.
But the buyer quality is not the same as in the next phase, weighing different products.
2. Consideration
Well, here it’s getting interesting. This group includes people who have decided to invest in some product of your niche. They want to get an idea about the available products.
Here we should jump in. My niche solar power must, for targeting this segment of interested parties, use good keywords and address these people.
I could just write a post, titled, “solar powered fans”. That would not be good though. That’s the next phase and the competition will be huge.
What I do best is, that I write a “best of” post. I could also choose a single product and publish a review, but what statistics confirm is that articles with “10 Best”, for example, rank much better than individual reviews.
For an article, that would mean “The 10 Best Solar Operated Fans”. For a niche, “The best solar ventilators”
As shown in the picture, by the way, this picture comes from the training I’ve been studying at LongTail Pro, we should use words like these on our website or at least article titles.
People who have reached this intent group want to buy the best product at the best price and we strive to satisfy exactly these needs. “Best”, “Reviews”, “Top 10”, “Under 50 €” or “2018” are title attributes that interest such people.
1. Conversion
Well, this would be the buyer group that is most willing to buy. However, in this sector, we have no chance with a niche website that does not offer any of its own products.
What we do as affiliate niche business websites, we become affiliate partners, sub-sellers of these sales sites and refer to them from our top 10 articles, link to their websites and receive commissions for purchases made.
Sales websites such as Amazon or eBay, but also real department stores selling online are too strong websites that we can not beat in search engine ranking.
Such websites are operated by large organizations with many employees, professional full-time employees who publish new articles around the clock, so we have no chance.
Conclusion:
We will dedicate ourselves to the second segment, the group of those who are looking for the best product.
I made this video about the niche research, I hope you like it 🙂
2. Let’s create our niche website
You can buy your domain in different places. I recommend choosing a place that offers everything in one, domain sale, website creation and website hosting. If possible, good, fast support and training should be included.
The price for only the domain varies between about € 4 – € 20 per year. You get hosting very cheap too but unfortunately, these platforms mostly lack the support and training.
Personally, I prefer to work with “Wealthy Affiliate” (English). This is a great program that contains everything and more that I have enumerated. It is also possible to create a free test website and that’s what I’ll do first.
The following articles can help you to make an informed decision: (10 best websites programs), (website creation and hosting)
Domain name
If you want to create a professional niche or authority website you should first come up with a good domain name. The domain name can be short so that it is easy to remember.
Google, Amazon, eBay, YouTube, Facebook etc, are all easy to remember brand names that are well suited as a domain name.
Take your chosen niche and try to invent an abbreviation, a word that is simple yet somehow reminiscent of the niche. Your first try, you’ll find out like me, is something that is probably already taken.
Now go to your Domain seller where you want to buy your domain name and check if the desired name is still available. I had to mix around for a while until I found something satisfying.
My new domain is called, ta tata tata, “allsopo.com” It is derived from All Solar Power. It was far from my first wish but meanwhile, I got used to it and I’m really looking forward to expanding this site.
Before that, there is still a lot to do 🙂
Website name
The website name is far more important because hereby our search term is used for the first time. As I’ve learned with the help of training from Long Tail Pro, the niche and my search term chosen above is not optimal.
Above, I decided to choose the niche: “Do-it-your-self solar power” and the website name: “DIY solar energy systems”. Now I know this is too broad for me and does not fall into the right buyer phase group. I have to investigate and optimize that again.
It must be something like “best” or similar so I can build on it well. “Best solar equipment” or “best solar products”, something in that direction. I have to go over the books again and consult Jaaxy and Long Tail Pro.
……….
Right, I have invested a few more hours and I have a result. My website will be called “Best Solar Powered Products”.
(Please choose your own niche, if we all come up with the same thing it will be difficult 🙂
Brand logo
Now that we’re at it, we can also create a logo for our new page. I use a free program. It’s called “Free Logo Maker” and is very easy to use.
Make sure the logo is on a transparent background. With Free Logo Marker you can set this and save a simple, not too high-resolution copy for free.
The image should not be larger than 600 x 250 pixels. Simple is better, said the old designers, so you don’t need to be a genius to design something appealing.
At the same time, we create a small picture that we use for your website domain. It’s the little Icon you see next to my website tab.
Google always shows this little image and this is good to get your visitors used to your site.
Now we have the first four components with which our new website is identified.
We are finally ready to create a website. You do that wherever you want or you click here and come to a page where you can create the first free website.
End of the first part.
I hope you could follow me up to here. The whole thing is not too complicated but should nevertheless be executed exactly and lovingly.
These are the foundations of your hopefully successful business. If you do it seriously, you will deal with what you have done in these 1-2 weeks for the next few years.
It’s a business, not for fun, that would be too time-consuming. So follow the steps and if you have questions you can easily post a comment below.
In the next part, it will be exciting, we will press the “Create Website” button if you have not already done so, and have the new website awakened.
There is a lot to do when setting up a new website, choosing and setting up a template, installing plugins, creating basic pages, etc. You’ll see it’s all very interesting and soon you can look at your own website in the internet 🙂
Until then, all the best, see you, Stefan 🙂 asuperaffiliate.com
Hi Steff!
Even though I am running my website for 5 months, I still learned a lot from this post! I even bookmarked it so I can come back later.
I’m just curious about the sales funnel phases: does it mean that we can write some posts for phase 4, some posts for phase 3, etc., or is it the entire website that needs to be created for a specific sales funnel phase?
Hi German, and thanks for leaving a comment.
To your question, I think if you operate a niche website you should not use keywords targeting the 4 phase. Keywords containing “buy”, “Buy here” I think are covered with sales websites like Amazon etc.
I’d rather try to target phase 3 and add some catchy high-value articles targeting the second phase. There you have a huge audience if you reach page one on Google and if people once come to your site and see that you have best of posts they might stay and buy.
I’m at translating older posts at the moment but before the end of the month part two will come out and will definitely have a lot of interesting information for you.
Best success to you, see you, Stefan 🙂
Thanks for a great article!
This was very helpful to me. I am just in the beginning of building my website.
Thanks, Ulrika, glad you like it 🙂
Hi and Thank you for this Article
It shows me great info to do my own business online that will help me a lot I have always dreamed to make some kinda business online.
And now I will try to make my own business, do you think Wealthy Affiliate is good for me?
Great work you have made here so again thank you. Best regards S.A
Hi, Salomon, nice to see you here 🙂
I think it is a good idea to start an online business. If you work with Wealthy Affiliate you have probably the best platform to get started with.
Nowhere else you get all the features and the quality WA offers. You might read my WA review or just go for a free trial.
If you’re new in the business I think it is essential to have some kind of training, without you’ll definitely get lost.
I do this training here because WA is a bit overwhelming for some people. I want to make it simple but still, explain every detail and aspect that is necessary to get successful.
The niche choice, for example, is very important and I see a lot of people choosing a niche that is too broad or targeting the wrong kind of audience, (like I did before).
I hope to see you on the next edition, all the best, Stefan 🙂
Well written and good details. Good job.
Thanks for the comment 🙂
Hey Stefan!
I loved to read your posts, and the reasons for that I believe are pretty obvious to me as well as to all the others who I see commented before me.
Simply, yet it doesn’t miss any detail on how one can make the blog he wants in some very simple steps. Thank you for that!
My question is: Are there actually any age restrictions on blogging you would want to share with us?
-Heku
Hi Heku, and thanks for looking in 🙂
Age restrictions, I don’t think so. Ok, if you’re still very young it will be harder to share your experience in a niche.
But I’m sure there are very young kids that know a lot about some topics and are real experts already.
Towards the older age I think there is no limit. These older people might have to target also older people so the language they write in is the same.
To learn the technique of blogging or affiliae marketing is not too hard and I think everyone can learn that 🙂
All the best, see you, Stefan 🙂
I’m not new to affiliate marketing, but you have explained things in a way that offers a different perspective and it has awakened new ideas in my head.
Sometimes we do things in a jumbled way and that makes things complicated and overwhelming.
Having this comprehensive step by step guide makes the process simpler and easier to understand.
Thanks a ton, Stefan.. 🙂
Hi Reyhana, nice to see you again 🙂
I’m glad to hear you like my article. It is true, there is so much information available covering affiliate and content marketing.
I work with the training of WA but some things I have to learn outside, at least I think I have to.
The next step is going to be very interesting too, plugins, theme etc, all very important little details that can either learned by experience or with some tutorial which makes things a lot easier.
I hope to see you again , Stefan 🙂
Thank you for posting this tutorial, Stefan!
This article contains some very important information about building a website and generating traffic the right way.
In the beginning, I was struggling to find a niche that really interests me, so I chose a niche in the medical section which I thought could be helpful for people.
But the problem is that I don’t consider it as an interest, which makes it hard for me to stick to it and create new content on a regular basis.
When I started to build my website I didn’t know I would have to deal with my website for such a long time.
I wish I had known this before creating a website, because once having created one, you have to put a lot of effort into it in order to become successful and earn revenue.
I will definitely stick to your tutorial before creating my next website. Great article!
Hi Ruya, thanks for the comment 🙂
The right choice of a niche is very important. It can mean the yes or no of your success with the website.
The first atribute is that we choose something we are interested in. Every niche website has to contain a lot of written content and writing and researching this content can be very boring if we don’t like the topic.
I also think the reader will feel if you are passionate about the niche your website is in. A entusiastic writer creates interesting content which leaves a happy reader.
Of course once you start selling products your will love your niche anyway but untill then a lot has to be done 🙂
I wish you best of success and hope to see you back on my second part.
See you, Stefan 🙂
From starts to finish.
This is an excellent post with tons of clear in-depth information that will help those that comes to your site to not only build a website but a website that is professional.
Hi Norman, I’m glad you’ve found the post too 🙂
I know you are deep into your own website already and know how things work. Still, you might learn some little detail here and there if you stick with us on this 🙂
If you have any suggestions please let us know.
All the best, see you, Stefan 🙂
Hello Stefan,
I enjoyed reading this article…kinda reminds me about when I was getting started in the internet world.
Information is key – EVERY TIME. I look forward to your next article as you continue.
I think this is useful information for anyone ready to get started.
All the best and see you soon. Michelle
Hi Michelle, and thanks for your thoughts.
You’re so right, Information and learning are key every day. In the meantime, I use a lot of resources for relevant information. It is important to collect a lot of information but to stick to one plan.
Using the Internet as a resource is quite overwhelming, everyone has his own path to getting rich. I want to show the traditional but proven way to make a passive income online.
Affiliate, content marketing has been, is and will be the number one technique in the near future. Who knows what happens when the internet gets 3d and holographic lol.
I hope you join me on this course and learn some things in this concentrated version of training.
See you, have a good time, Stefan 🙂
A lot of good information Stefan.
You not only covered affiliate marketing quite well but you also gave a really good overview of the amazing tools and platform at Wealthy Affiliate.
How long did it take you to find the community at Wealthy Affiliate?
Hi Sheryl, and thanks for commenting.
Actually, in this part of the training, I haven’t touched affiliate marketing yet. This will be explained in depth in a later part.
Wealthy Affiliate I found after researching for a few weeks. At that time I was really wanting to find a legit way to earn money online and after a ton of scam sites, I came to the name of WA.
Then I looked up some WA reviews and found out that it is free to try, so I went for it 🙂
Hope to see you back, see you, Stefan 🙂
Thanks for writing this tutorial, this as a lot of information which is of use.
To be honest i haven’t considered the idea of creating an online business before mainly because I wasn’t sure on how to go about it.
I’ll make sure to check out Wealthy Affiliate like you recommend and see how I get on.
Just a few questions though:
1. How much does it cost to join or is it completely free?
2. Do you recommend any niches to get started? I’m unsure of what passion would be a good one to choose
Thanks, Josh
Hi Joshua, and thanks for coming in 🙂
This course here is for free but if you mean Wealthy Affiliate, there are two kinds of membership.
1. The free starter membership. You can build two free websites and have access to the first part of the training.
2. The paid membership which costs $49/m if you pay monthly or about $30/m if you pay yearly. As a premium member, you have access to the whole platform, there are no up-sales. But if you’re interested you better check out my review here or jump in as a free starter member.
I wish you all the best, and hope you come back and build a great niche website with me 🙂
See you, Stefan 🙂