The top priority of every website owner is to get her/his website ranked on the first page of search engine results. Things like keywords, content but also Google trust are essential criteria and some more. Learn how to get on the first page of Google by following these rules.
First, we need to understand, Google is a commercial profit-oriented organization and our websites are their product. Without our websites, Google has nothing to deliver but of course, they choose the best products to show on page one. Our job is to provide a great product that helps Google increase popularity and business.
It would be easy if only a good keyword would decide whether or not your blog/page or post shows up on the first page of Google search results. By billions of articles being in the net, it takes a bit more. How to get your website ranked on the first page of Google asks you to follow certain critical steps.
Of course, you need to have a good website title for your website, representing the “niche“ you want to provide with helpful information. And you want to write a website description, Google can publish under your title when someone finds your site in Google search. The location you write this small text is depending on your website host. “My host“ provides an all in one SEO plugin for free where I have to edit it.
Six steps to get your site ranked high in Google
Let’s concentrate on the six most important criteria Google looks at when deciding how to rank your site. On each criterion, we can improve which leads to better rankings. Googles search algorithms are not static but these six topics have succeeded over time.
- Title – Keyword
- Great content
- Post Engagement
- Social media
- Site trust
A good post title is an essential first step – find good keywords
When you start researching a keyword you want to help people find out what your article is all about. It is important to choose a keyword representing your content as exact as possible. Search engines and your audience don’t like to be misled by catching keywords leading to unmatching content.
Next, you need to make sure your keyword has not too much “competition”. You can let a keyword tool do that for you or you can do some research your self. A way I like to check my competition is to write a chosen keyword between paragraphs into Google search.
“Good keywords” for example. The search result shows, there are 105’000 similar articles targeting this keyword. I will hardly be able to compete with those, especially if my website is rather new, by that I mean younger than a year or so.
I do the same test with my Jaaxy keyword tool now, without the paragraphs and see, indeed the keyword is not one I should use. First, there is a low number of people searching this word every month and the competition is huge. If I am writing an article about good keywords though, I have to find a title pointing out this topic.
I have to try something else. I don’t want to go too deep into keyword research here as this will fill up another article I am sure to cover in future. All I want to say here, is, take your time with looking for the perfect title for your post. It should inform about the content, be of interest and not have too many competing websites.
Something else I have learned in using keywords, if you want to sell products, be aware many article keywords are hard to get on page one as Amazon and other online stores fill the place with paid ads. To get above these is impossible unless you pay more than for example eBay or Amazon does.
Content, the show that attracts your audience and Google ranking.
All your keyword efforts are for nothing if you don’ follow it up with great and helpful content. The content has as already mentioned being covering the topic you shout out in the title. A good content article wants to consist of text, 1900 plus words, relevant pics and if possible a youtube video.
All these criteria get ranked by Google and other search engines. An in-depth content with titles, subtitles, sections and everything you can see in newspapers or other mature websites are successful and will lead to a higher ranking. The content has to be helpful for your audience.
Good content is easy to understand, can be read easily, means, bigger letters, many short paragraphs and preferably written dark on light. Most texts are written black/grey on white and not by accident, it is easy to read and people are used to it. I sometimes like to use a small variation but still want a dark letter on white background.
Make your content interesting and catchy. Interesting subtitles and descriptions can catch a reader and make him stay on your page or even check out other articles that weren’t on his mind before entering your site. Google follows the movement on your website, the more momentum you have the better you rank.
Try to get a comment from your reader. Comments are a very important part of your content. I ask questions at the bottom of my page to try to engage my visitors and provoke a reaction and make it easier to comment. Google registers comments as a site being active and ranks it better. Sleeping pages are not what Google is interested.
A user-friendly website ranks better – Let your audience enjoy them selfs.
Structured menus, helpful side widgets, and internal links can help your website being more attractive and therefore rank better. You need a search bar and should have a help or FAQ section. Make navigating on your site easily and provide access to every article.
User friendliness is very important to keep your audience interested and Google happy. An optimized loading speed, for example, is something you should be aware of. There are many tools to check your site loading speed and find helpful tips to optimise it.
Too many “plugins” and widgets can hurt your user experience. Don’t overload your site with gadgets not necessarily needed, they slow down the site and provide little quality improvement to your site. Keep it simple first and track the behavior of your site after every new gadget you add.
To have hundreds of interesting and long articles don’t help much if they can’t be found. Promote your posts, add internal links from one post and back, show categories and latest releases. Interconnect your website as good as possible. Have at least two but better more internal links on every post you publish and one external link (youtube movie or source).
Make sure your internal links link to relevant content. The user experience suffers if you send them to content they are not interested in. Internal links are good for SEO, search engine optimation and for your visitors.
For external links use pretty links, these are made by a free plugin, “pretty link” and help you having short links and links Google prefers. On my Thailand site, I have a lot of Google map links and these are very long and ugly so it is essential to pack them into a pretty link.
Let your users have fun and some things they can get active and click on. Today’s internet users are used to having automated apps and games and websites that let them move forward or enter a choice of sub-topics and options. I know it is a lot of work but try to present playful options to your audience.
On this post is not much to link to yet but you are welcome to see where I received all this valuable knowledge.
Engage your audience – make them get active
An often underrated feuter of getting best Google rankings is the visitor engagement. If Google sees you have activity on your site it is interesting to show your site to as many people as possible and give them access to a seemingly interesting portal.
I can not stress this part of good ranking methods enough. As I already mentioned before, a sleeping website is not of much interest to Google. It is your job to get activity on your site. The website must be visited and people should get engaged.
There are several methods to get people visiting your website like social media, promoting it with friends and family or joining forums discussing your niche and get people there see your site and visit it. You can get pay for clicks as well, (PPC), Google has this service and many other websites.
Once you get visitors though you are best off if your audience gets involved and leaves comments. I know it is not that easy to get people involved, we experience this on Facebook posts. We need to grow our authority and trustworthiness and this takes time.
But nevertheless, try to get comments right from the start. Ask people you know to leave a comment and then reply. Ask them to leave a question for you to answer and add more relevant content to your post. We at Wealthy Affiliate have a comment, give and take site, exactly for this purpose.
Check this video and learn some more tricks.
Share on social media – get a wider publicity on Facebook, Google+, Twitter etc.
Every post/blog or page you publish should be shared on all social media you are involved in. If you aren’t yet doing social media, you have to start now. It is the easiest way to spread the word. Create colorful posts on Facebook, add your URL and write some comments and questions.
I do that a long time already and to tell you the truth, the reactions are still pretty lame. Why I still do it is because to show presence. Every once in a while I get clicks from social media and this is better than nothing. Google+ especially, due to being a Google thing is even published in the search engine and often ranks better than my website.
With some friends, we opened a facebook group that lets us post our newest articles and receive likes and shares form the members. Be creative, build communities or join existing groups. Not let anything left out to get traffic to your website. Traffic = Momentum = Higher Google Rankings.
Last but not least be pertinacious and let your site grow.
A new page is never ranking on the first page, you just have to forget that. It takes time, months, during this time Google is watching you and registers all the actions discussed above. More and more Google trust will grow and give your site a chance to be on their first page.
I know this point is a bit discouraging but it is as it is. At the beginning of your online journey you yourself will have a hard time finding your posts in Google search. With time you find them and after a year or less, you have posts on first pages. Your site grows all the time and Google realizes that.
With every article you post, Google trusts you more. With every comment, you receive, and answer Google notices there is something going on. With every well-researched keyword you post, Google has to rank you somewhere and gets a new impression.
With time and experience, you will present your website to Google analytics and search console and dip them on their shoulder with every post you let them crawl through. You will get insights of keywords with the best queries on your site and can optimise something there too. You add a sitemap etc.
Don’t worry, if you are new in the business, your trustability by Google grows about the same speed your website skills grow and once you find, now you know what you are doing, it is also the time your articles start appearing on the first page.
Website building and affiliate marketing, actually every way you want to make a new business online takes time. Rome was not built in a day but it was built and the same counts for a successful website. Within a year you will have a hundred articles written or more and getting ranked on page one starts to be worth something.
I have posts on page one, from the tenth month already, at the moment one at least is even on top. But due to my little experience when I made that post it is not one that is searched for a lot and therefore is not of very much help except for me to feel good about it lol.
My dear visitors and friends, I will have to leave this for now. I hope you could use something or another and walk away from here a bit more informed. I’ll be back with another important topic for you to get an insight and will be glad to see you here again.
I would greatly appreciate your comment. Please let me know if there are any unclarities, questions concerning the article here.
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