Hi, here’s my promised 16 tips on how to make a blog post. Learn what you should do to your post to make it a success. The good part is, it’s not 1375 things you need to remember but there are some rules you can follow to optimize the chance of your blog being successful.
“How to make a blog post” describes 16 steps you should look at before, during and after publishing an article.
It is not done by just writing about a topic and publish. If you want to get the most out of your hard work you need to do some research before, some SEO during and some sharing after you put your post on the net.
It is often underestimated what these small steps can do and disappointment is often big if we do not follow these important rules.
I again collected tips and rules from several sources and combined the experience I made my self. Today I do all these steps and definitely see a much better result.
Here’s a little additional help from this video a fellow student at the Wealthy Affiliate University has produced.
The Perfect Blog Post Structure for Achieving a Good Bounce Rate for a Website
4 tips before starting to write.
Once you come up with an idea of what you want to write about you should ask yourself the following questions.
- Is it interesting to my audience?
- Can I write enough content about the topic?
- Is the subject relevant to my niche?
1. Does my audience want to learn about this topic?
Here you can do some research or maybe you already know from questions asked in prior blogs whether your visitors are interested in the topic you want to write about.
Make sure you don’t write for your self. I say this every time but I feel that it is a mistake many people often make. If you think something is interesting doesn’t mean others think that as well.
Your job as a blogger or as any website operator is to help others solve problems or teach them something they want to know.
It is not your job to talk about yourself and what you like, the place to do that is on facebook or twitter. If you want to have a lot of readers on your website you need to write for them.
2. Is the topic suitable for writing a meaningful long article?
There is no use in writing a short article of some 5 – 600 words. Google won’t rank it. At least not as long as you are a new website.
Google ranks posts on the first page when they have near to 2000 words or more. You can check that your self, search your post title and look at the top one or two articles coming up.
Most topics or things you want to write about can be discussed more in-depth. Write informative and investigate the subject.
Try not to leave out any questions. Better write 3 to 4000 words and deliver a relevant product, than only cover half the possible questions and make your readers search for better information on other websites.
3. Is the issue relevant to your niche?
Only write articles related to your niche. Again you don’t write for your self, you have to serve the demands of your audience.
After some time you’ll have a returning following and these people come to your site because they want to learn more about what you have to say about the subject your website is about.
Focus on helping people interested in learning from you, about the theme you chose to write about. Focus on recommending helpful products related to your niche.
Focus on providing the most relevant content your visitors want to know and focus on writing meaningful in-depth articles helping your readers get better knowledge about what they come to your website for.
I know sometimes it is hard to find new related subjects for another post with 2000 words but then it’s time to go through your comments and do some research for often asked questions.
You can also write a new version of a successful older post. Use a new keyword and title and publish a better version of a topic many people were interested in already.
I check Google search console for example. There I look at the top queries in search traffic/search analytics. The first query is a good idea to write another post about.
Google helps by telling you your top query and if you write a new post about the same subject and link these posts to each other you have a good chance to get better rankings in the Google search engine.
4. Research a good keyword and a great post title.
The last thing before writing an article, but also very important for getting a lot of traffic is the choice of a relevant low competition keyword and a catchy title.
I use the Jaaxy keyword tool which is a part of the Wealthy Affiliate university program. You can look for good keywords with different techniques.
I won’t explain how this works here because I think if you are serious about wanting to make money online you need to use a keyword tool.
There are several paid tools on the market but if you want to make the best deal you join Wealthy Affiliate and use one of the best tools for free.
Ok, this said, first in short, for you who don’t know what a keyword is. We call a keyword the word or phrase you want your post to be found in search engines.
This post, for example, has the keyword “How to make a blog post”. I checked the keyword tool and found out that there are a nice number of people searching this therm every month but only a few websites use the exact same keyphrase.
This gives me the chance to appear on the first page of Google search and other search engines when someone wants to know how to make a blog post.
I now have to use this keyword in the title of my post. I also have to place it in the first paragraph of my article and maybe some more times inside the article every 1000 words.
I also want to use the same keyword when posting on Facebook, Pinterest, Google+ etc, and in my meta description of the post.
The post title is a combination of the keyword and some more words. You want a title that attracts readers, make them choose your post of the many offered by Google.
You can have the keyword/phrase anywhere inside the title but it must be in one piece. At the beginning or the middle.
Before publishing the post you can edit the URL, permanent link to the post. Make it not too long but include the keyword.
7 Things to think about while writing your post.
Now that you have checked the relevance of the topic of your post and have a title you can finally start writing. Always be aware you write for human beings, meaning the reader’s experience is your top priority.
- Make your article attractive and reader-friendly.
- Add internal links where they can help.
- The power of images.
- Ask questions.
- Check your work.
- Did you miss something?
- Create social media pics.
The number one priority for writing a good blog post is of course to write an interesting, helpful and informative article. All the fancy pansy stuff can’t help if the actual content is worthless.
Stay focused on the information you want to provide and add all the makeover only if it really increases quality.
Quote By Albert Einstein:
Make everything as simple as possible but not simpler.
5. These things will change your approach to varying your article.
It is boring to have a text in front without any variety. Use all possible elements and loosen up the reading experience.
I first think of some main titles I want to group the article under. Use H1, H2 and H3 tags, they look good and Google also likes to see them.
As you see I write short paragraphs, they are less tiring for the reader and can be followed much easier. A max. of three lines is acceptable to today’s reader’s habits.
Use some bold text when it is helpful and some italic. Try to lead the reader into following the most relevant content by highlighting it. Don’t overuse these features otherwise they lose power.
You can also use colors but don’t overdo that. It can quickly distract from the actual content.
Help the reader find things quickly with bullet lists. Here you can list the topics discussed and give the reader the chance to only read what he’s really looking for.
Use relevant pictures. We all are very visually oriented, we prefer to see what things are about that to read long texts. We have to write a lot of text but can add some pics that loosen up and show things in a visual way.
Google and readers also like infographics. They get ranked well and provide interesting information. I still don’t know where to find these, if anyone has an idea please tell me in the comment section.
I learned now, we have to make them ourselves 🙂
Add quotes if you know some, People like to read things they can relate to and have heard of before. I don’t have many of these because English is not my language and I just don’t know them.
I also learned and often practice to add a relevant video to every post. I use Youtube videos form others. Check them first for good quality and not being spam.
You don’t want to publish promotion for third party sales outlets on your website.
6. The best things about internal linking.
You help search engines but mostly your readers if you link to other relevant posts along the content. Internal links help to find more in-depth information and lead to sales.
Always link to product reviews when it is appropriate. When you write about something that can be done faster, better or easier with a product you are affiliated with, then link to it.
You can link images or text. I learned to use a “link text” related to the post you link to is better for Google ranking.
Link to existing posts going more into detail of a subject you are writing about. You can increase the volume of help you provide and make Google see that your website is interesting to your visitors.
Internal links also let Google find all your posts. Some posts you don’t want to add to the menu. These are therefore hard to find if there aren’t any internal links.
If you work with word press websites you can easily find internal links just by clicking the link button and write some relevant letters into the link field. The program then shows relevant URLs from your website to choose from.
7. The power of images.
A post without any pictures is quite boring. I add or try to add a relevant pic every now and then. Not too many pics, this will distract from the main purpose which is reading the valuable content.
There are some different kind of imagery you can use. Self-made pics, free pics from the internet and screenshots.
I went from looking for free pics to using free pics created with Canva or free pics I can use offered by Wealthy Affiliate. And I use a lot of screenshots. Screenshots out of youtube videos are also not much in danger of violating copyrights.
The pics are not primarily there to make your post more colorful but to add another eyecatcher relevant to what you are writing about.
Within reviews and also other articles screenshots can help to understand what is written about. A good post makes the audience feel like being active and integrated into the process.
Let the visitor see what you do, not only tell him what he has to do. Give a hand in taking action, involve the reader with images showing something he can do for himself.
You can also improve your SEO if you add the keyword in the alt property of a pic. I have text in all my pics so people using screen reader programs get a pic of my images too.
As I already mentioned, a relevant video does make your post more enjoyable and maybe even more educative. I usually like to add a video to every one of my posts.
Sometimes it’s not easy to find a matching media, I once even made one my self. Take a movie, edit it a little and post it on youtube. Then you can add the youtube link to your post, no problems
8. Questions and comments request.
Very important, try to get a reaction out of your reader. Not only does it improve your SEO but it can also provide much-needed input for you, for future articles.
If you can make your audience leave a question you might already have material for another blog post. You can see at the end of every one of my posts I ask some questions.
I motivate the reader, you, to leave a comment. My favorite comments are these involving a question. On one post so far was a conversation started, this is fantastic.
It just feels great to get comments on your posts. You get the feeling that people are engaged and like what they see. They might even sign to the mailing list to receive future posts and can see your reply to their comment.
Again, don’t underestimate comments. I always check the comments from others blogs. These quickly show me if these sites have engaging audience and authors or not.
By the way, Google counts words of published posts to help the ranking and all the words written in the comment section are counted with.
Like this my 3000+ word WA review now has over 5000 word counts only because of the comments and my replies 🙂
9. Finished writing, take a rest and then do the proofreading.
Proofreading is a responsibility towards your readers you should take very seriously. I use the Grammarly correcting program but that doesn’t detect all mistakes.
We want to showcase some minimum writing skills at least. It just doesn’t look nice if there are lots of spelling errors or other grammatical mistakes. Noone expects to read a literary masterpiece but authority comes easier when you sound like an adult.
I wrote this writing skills article the other week if you are interested. There I recommend reading your post loud once or twice before publishing.
We often write sentences too long or just too complicated. When reading out loud these sentences get obvious much easier than just reading in our head.
10. Have you not forgot something?
In the last section you ask your reader for his opinion or to leave a question if there is one. Now try to enter the shoes of the reader and see for your self if there any are open questions.
Go through the whole text again and ask yourself if there is any additional information you would want to know. Is everything explained, everything touched?
I bet you will find questions possible to be asked. Can you link to the other post that answers the questions? Or do you want to link outside for an answer? If possible not.
Maybe here you already find the topic of your next post.
11. Social media pics.
This is new to me too, but since I work more with Pinterest I have to add a nice pin somewhere on every new post. It can be as the featured image or anywhere it fits in.
Before I did this task after the post was published but things change all the time.
I want to be able to pin the post with a rich pin and therefore need a tall image somewhere linked to the post. Here I’ll add it right here as it is relevant to the content.
The same goes for Facebook and Google plus. There I use square pics but they need some editing and if possible a text is written on them.
I have to do the imaging for this post anyway so why not do all the necessary work with Canva all at once. If the post get’s published today or tomorrow doesn’t really matter or what would you say? I know, you were waiting for this post for some time now.
Pinterest specialists even say I’d have to create 3 pins at least for every post, to try them out and get a better chance to make one of them go viral!!!
How to make a blog post, includes some steps after publishing too.
Wow, great, it’s done, the new post is out… No reason to hang low though lol, not done yet, there are some more things I would do immediately.
- Make your post visible.
- Promote on social media.
- Mailing list.
- Respond to comments.
The post itself has little to no chance to be found amongst the billions of articles swimming around in the big sea of Google search.
Do all you can to promote your every new post and then you can relax for a while.
12. Knock on Googles and Bings door.
Right after publishing, I let Google and Bing crawl my new URL. This makes sure the posts get indexed on the same day and future movements are registered.
I haven’t released my tutorial on setting up a Google and Bing search console account yet but this is to come this month.
For you who already have these accounts, you now open the Google and Bing search console and past the permanent link there and ask for indexing.
The correct term is called Crawl. Once Google and Bing have crawled your link they are aware of the post and start ranking it.
If you don’t do that it can take days for them to realize that you have published something and due to that they will not show your work on the search engine.
When I first made a website I didn’t know all these tips and tricks and it was impossible for me to find my own posts in Google search.
With the help of Wealthy Affiliate, I learned all the things needed to know to have a successful SEO website running. You can take advantage of this incredible program and check it out for free.
13. Post on social media.
To get the first momentum of traffic you should use “social media”. I use number one, Pinterest, Facebook and Google +. These ways of getting traffic only work if you have a following and some strategy though.
I tell you the truth, it took me over a week to do all this but now I can see some results. My following grew from 12 to almost 500 in two weeks and my daily impressions are much higher than what I have on Google.
I am still not happy with the traffic results but I am sure I can improve my technique and create better pins.
With Facebook, I work for a long time but so far my experience is not that optimistic. I think FB doesn’t spread my posts to many people. Although I have more than 2000 friends I think only a few know about my website.
On Facebook there are also automating programs such as “meet Edgar”, they publish all day long several times but for me, this is too expensive so far.
I’ll do some more and more frequent posting manually and hope to reach more people like that. I also started a Facebook group and there some new members join up every week.
Google plus is a one time per post thing. If you post a good image with text and URL it will appear in Google search like a post but often ranked better.
We at Wealthy Affiliate have sharing portals for all these social media and I take advantage of this and get new followers and likes and things every day.
Social media is a thing I have to dig deeper in time, just you wait and see 🙂
14. Mailing list distribution.
A strong tool for getting your word around and keep visitors involved is to use an autoresponder. Create an opt-in form and get your visitors to sign-up to your list.
I now use MailerLite and am very comfortable with it. You can create email campaigns, newsletters and make sure your visitors keep hearing from you.
Feel free and click here to get YOUR newsletter with all new articles and more news related to the business. You can even claim 2 free websites if you sign up here 🙂
15. Answer your incoming comments.
The last thing you need to observe and do most often shortly after publishing a new post is to check for comments and reply as soon as possible.
It’s a matter of respect for your visitors that if they take the time and write a comment that you in return take your time and respond.
Don’t forget, comments are an important part of your blogs. Google ranks engagement on your posts and counts the number of words.
Write relevant replies if possible, just saying thanks and have a nice day is not relevant and doesn’t help anyone.
16. Improve a good ranking article after some months.
For the moment you have all possible done and can relax for a minute. Your next post is waiting for realization 🙂
After a few months, you can do some updating to posts that have some traffic. After some months your skills have increased and you’ll look at your work with different eyes.
Do a loud reading again. Maybe you want to add or change a video or some pics. If you have a good question in comments you can add the answer to the content.
Every time I look at an older post I find things I would do better now. I don’t check every post but the ones I think are very important and get the most traffic.
You can also create some new social media images and launch a new campaign on Facebook or other media. Pinterest can also be reorganized and new pins added for older posts.>
Thanks for visiting.
Well, that’s enough for now. You see, a post with an interesting topic we can and should write a lot of words. If we just quickly mention something without explanations the article looks cheap.
Here I wrote 4051 words and I’m sure I will need to update it after some time and add more.
I hope you like my work, could get some new insights in writing a blog post and come back for future articles.
If you want to stay up to date and get every new publication sign up on my email list.
Please help me learn more about what your interests are.
Leave a comment, ask a question or just let everyone know what you think about all this.
Are you following the same steps when writing a new post? Can you recommend something important I did not mention? Was this post too long?
I hope you have a great time, a successful blogging fun and would be happy to hear from you.
All the best, see you, Stefan 🙂 asuperaffiliate.com