Hi, today I want to share some very important information. Over 90% of all website operators are having trouble making their business successful. Why is that? There are things that are counterproductive if your goal is making money online with a website.
In my time as an affiliate marketer, I have already collected some experience. With the three websites I run, I can see what I do differently and what the results are.
I know how frustrating it is to work day by day, hour by hour, and see no increase in success, be it with traffic or sales. It is also not nice to see the huge bounce rate most websites have.
So what is the reason for your website may be going wrong? Probably it is not because you are lazy but because your efforts go in the wrong direction.
If you feel addressed by this question, I recommend reading this article and overthink your approach on how you try making your website a money machine.
The 9 most popular mistakes people make.
Here’s a bullet list you can quickly check which one of the mistakes you might make. Go read in detail the points you think might be the problem with your website.
- Have chosen the wrong niche.
- Loose time perfecting the website itself.
- Focusing on making money instead of helping people.
- Trying to sell a product instead of a problem solution.
- Not addressing the reader but write for oneself.
- Not making it easy for the reader finding your product.
- Fail to make the reader think you are an authority.
- Focusing on SEO instead of content.
- Not publishing new articles regularly every week.
I don’t want to say I am the best blogger in the world and making a million dollars on this website but I have experienced a great improvement compared to my older sites.
Many of these points I didn’t know about before but now I implement them naturally into my work and see much better results.
With the wrong niche, you will have a hard time.
There are several reasons why you can call a niche the wrong one. A good niche should address certain attributes.
First, and I think most importantly, it should be popular, it should be something many people are searching for and a rather big market should already exist.
Second, you must feel comfortable with the niche. You have little to no chance blogging about a niche you are not interested in.
There are always hundreds of others writing about the same topic and the ones most compassionate will win the race. Your audience can feel how passionate you are about your niche and this eventually reflects in traffic.
Third, please try to choose a niche with products or services with some high value. If you sell things at a low value you will wait forever to make enough money to survive.
Everything is possible, Amazon, for example, a website making his founder more money than anything else. I think Jeff Bezos is or at least was passionate about his idea.
He saw the huge demand and ok today he sells everything from cheap to expensive. I think once we grow that big that doesn’t matter anymore 🙂
A perfect looking website is no guarantee of success.
I often observe people spending days and days with creating better logos, changing themes and trying out new plugins.
These are nice things to do and also really interesting but for the goal of making money, they are not the most unimportant.
Once I chose my theme, added the essential plugins and had a header set up I started writing content. I like the look of my site but for sure it could be better.
Fancy moving graphics and colorful backgrounds are not what people are looking for. If your articles are interesting you make them read and come back for more. That’s all that counts.
Of course, a website should look clean, not aggressive and as calm as possible and should be easy to navigate but that can be achieved in one day.
From there on you can establish a style for the look of your articles and stick to it.
Your readers don’t like feeling you just want to sell something.
A mistake I see many times. The articles are too focused on selling a product instead of helping people solve their problem.
If you build a promotional website just for the sake of promoting products you’ll have a hard stand. Big and established brands have covered this market already.
Everything is possible but not right from the beginning of your website presence. First, you should earn the trust of your audience before attacking them with products.
I know it is tempting. In fact, the reason you make a website is to make money. But your reader should not feel that intent.
I made my own experience with my flip-flop website. I implemented all three mistakes, wrong niche, too much effort in looking good and only focused on selling.
Thus so far I have sold one pair of flips and those I probably sold to someone that knew me and wanted to encourage me 🙂
I can only recommend to focusing on helping people with your articles. At the end of the post or sometimes during you can unobtrusively recommend a product that can help solve the problem discussed.
It’s not the product that should be sold but the solution to the problem.
All so often people, me as well, make the mistake of trying to sell a product. This sounds almost like the problem above but is slightly different.
We should sell a problem solution.
The seller’s cycle would be like this. Get traffic, write a post helping to solve a problem, link to a problem-solving opportunity which happens to be a product or service.
The reader has a problem. That is why he opened your site. Now you want to help him, let’s say improve his writing skills. Then one efficient recommendation you have is to use a program to minimize writing mistakes in an efficient and inexpensive way.
If your reader is interested, he will follow the link and find (for example) Grammarly as the recommended product. Here you can either write a review or let the potential buyer sign-up for free directly.
I try to avoid mentioning my recommended product by name, at least more and more the longer I learn about the buying psychology of our customers.
Articles must address the reader, not focus on publishing what the writer knows.
The main focus you should be oriented on is to answer the reader’s question. Nobody is interested in how much you know.
This sounds a bit harsh. Of course, the answer to the reader’s question is part of what you know. But writing all the way around just to show how much you know is boring and not helping keep your readers coming back.
You can write a lot of content, no problem but it should focus on helping the audience and not be used as self-exposure.
Again, if you are an interesting person and have a lot of experience it is surely possible to implement some of your own quotes to freshen up the content and make it more authentic.
The title of your post tells your reader what he can expect reading here and if you complicate things rather than deliver clarity only because you know much about the topic and love to write about it, it won’t resolve in conversions.
Call to action signs must be very visible and obvious.
Many sites seem to be shy about showing where a potential customer can find the recommended product. I’ve seen it a lot on new websites, where I could not find a call to action sign.
Of course, and I think quite naturally you want your reader to be able to find your products or services easily. There’s no need to hide your link.
A noticeable call to action button, image or whatever you chose is a must. It doesn’t have to appear all the time but with time you’ll find out where to place it to convert the best.
At the moment I choose to place my call to action sign at the end of my posts but that might be not optimal due to the people not reading until the end.
On the other hand, people not reading all the way down to the bottom of an article are not very likely to buy anything anyway.
Some articles, cover a lot of topics you have products helping in one way or another. In this case, you should always link to a review or a sales post/page.
My mentor says, never leave money on the table 🙂
If your reader doesn’t trust you, he won’t buy a thing.
Again something I see far too often. Articles that are not finished. I might think this could be interesting and helpful but then the post is finished and I feel unsatisfied.
If the writer doesn’t direct me to further, more in-depth information, I must think he doesn’t know more about the topic and isn’t able to help me.
Either you write a long in-depth and all questions answering article or you have to offer a place where your reader can find the missing part.
Sometimes I don’t know myself all the answers that might come up, then I say this openly and recommend coming back later when I have researched the missing information.
Sometimes it is also a good idea to link to an in-depth post on a website that is not yours. For example Wikipedia or a forum you know.
It can also help to add a video with relevant information. The video doesn’t have to be your own product but it can help your readers find more answers and stay on your site.
Always focus on helping your readers. They will appreciate it and come back or even subscribe to your email list. If you do a sloppy work you lose potential customers and will never reach authority status.
SEO, search engine rankings are important but not the reason why you make a website.
All these SE optimizations can take a lot of time. For a beginner in the business, it is important to focus on writing relevant, good in-depth and helpful content.
The keyword research should not determine what you write about. No, the other way around. You choose a topic you want to discuss today and look for a relevant keyword.
This practice should not take too much of your time. Writing content should be the main component you spend your time on.
Google is ranking mainly content. Keywords as well but they find lots of relevant keywords in your article if you write about what you promise in the title.
I just read an article of a very successful online money maker and he said most of his 1000 posts are anti SEO. You see what I mean, “1000 articles” are impossible to be overseen by Google and any search engine.
He also said his articles are only 500+ words but still, he is now the owner of a million dollar making business.
I won’t recommend working anti SEO, I don’t do this myself, but to overrate SEO and get distracted from SEO friendliness is also not the way to go I think.
Continuous and regular publishing content is the key to getting traffic.
This leaves us with the last task, a lot of people wanting to make money online fail to proceed. Writing regularly every one or two days.
I can pick my own nose on that one. I have managed to publish 2-3 posts a week so far. Not publishing regularly for months and years is killing your business.
The best way to earn trust, get an authority and improve your SEO is to write as many articles as possible.
Not to say writing a lot of poor articles does the trick! No, every two or three days your subscribers should receive a valuable article in their mailbox and see how hard you work.
I want to achieve 100 posts this year, wow, a lot of work to be done, this is my 27th. But it’s realistic. If I get only one visitor per post per day I already reached my goal of having an organic traffic of 100 people per day.
We’ll see and we’ll improve every week a little more. I see others working alongside with me have topped these goals already. In what time I don’t know, it doesn’t matter, everyone needs to set his/her own goals.
I believe if I stick to my own recommendations I collected from everywhere on the internet and from my mentors where I work, I will reach my goals.
The selling thing comes all by itself. My dad used to say, “who works will earn money”. I believe in this truth and keep focusing on working and not on making money. As well as I keep focusing helping you and not selling products.
Once you know me well enough and have seen what I am able to do, you will yourself be interested by which means of help I use and where I learn all this stuff.
Thanks for your visit, I hope you enjoyed my work.
That’s it for now again dear people, I now have to beautify this post and then think of what might interest you the most for a next post.
You can help me a lot with the second of my today’s tasks. Tell me what should I write about? Do you have an urgent question?
Please leave a comment below, any opinions or suggestions as well as questions are very welcome and add value to this post.
I wish you a wonderful Easter Monday, a great start to the new week and in general all the best.
See you, Stefan 🙂 asuperaffiliate.com