Hello to Part 2 in the course, how we create a profitable affiliate niche website. Now we want to make the website workable and get it ready so that we can start with the quality content.
But before that, there are quite a few things to do. If you have already created your website, you must have chosen a theme. I go through the step again and choose my theme.
In this part, we will also take care of the so-called plugins and set up the administrator and add some fundamental pages.
Summary of Part 1.
In the first part, we have mainly dealt with the niche choice. We examined our personal interests, wondered with which of these interests we could help as many people as possible and whether we can make money with these niches.
In the second part of the niche question, we have decided which buyer intent segment we want to address and which keywords, titles are suitable.
Furthermore, we have chosen, from the knowledge collected, a website name and a suitable domain name. We have created a logo and a website icon.
In this lesson, we will use all these parts and create a targeted profit oriented niche website.
In my case that came out:
- Website Name: Best solar powered products.
- Website domain name: allsopo.com
Below I will now create my website and set up the following settings and additions right at the beginning.
What are we doing in this course:
- Create a WordPress website.
- Select a theme.
- Clean the website, (delete all posts and pages).
- Customize admin, (create website email, create an administrator, create avatar).
- Install and remove plugins. Yoast SEO, GDPR Cookie Consent, Pretty Links, Scheme, All In One Scheme Rich Snippets, Social media share buttons, Elementor.
- Check page loading speed.
- Configure Theme.
- Affiliate Disclosure page setup.
- About … page.
- Start with a homepage.
In part 3 we’ll do this:
- Configure plugins.
- Knock on Googles Door.
- Create Content.
Build The Website:
You have now acquired a domain name or have decided to start with a free website. Select a host and construct your WordPress site.
After you have filled in the website name and domain name plus various information you will be asked to select a “WordPress Theme”.
What is a “theme”?
The theme is, so to speak, the shell, the template of the website you are going to create. It is a pre-programmed basic setting that defines the visual and functional features of your website.
On every theme though, much of that can be adjusted and with the “plugins” you can expand the functions. I have been working with the “Hiero Theme” for a long time because it is very simple and functional.
If you’re new to the business, I do not recommend spending too much time optimizing the appearance of your website, you’ll still have time to do that later.
In the beginning, it is important that we get the website up and running and start adding content. Content brings the quality that interests our visitors.
Sure, the website should be legible and easy to navigate. Also, should it have a personal touch, you want to stick out of the crowd somehow.
Thousands of free themes are offered by WordPress, some are a little easier others a bit more intense. If you chose the free website on my recommended host you can choose from 6 themes.
Themes I can recommend:
- Hiero, very simple.
- The Skin, very easy.
- Screenr, a bit more demanding.
I will tag and create my new, allsopo page with the “screenr” theme. You can choose the same and read in my short additional article how to work best with it.
Or choose a simpler one, eg, “skin”, the one I use here on this page. Of course, you are free to check out more themes and choose one to your taste.
For you can now create your website you have to choose a theme. Do not worry about it, you can change it at any time.
So let’s go, the website will finally be created. I made a short film about it. When you sign up for SiteRubix, the Wealthy Affiliate’s website program, everything looks the same as in the movie.
For other hosts, everything looks a little different but ultimately works the same.
- Choose a domain.
- Specify a web page name.
- Choose a theme.
- Create the website.
Here is a short movie on how SiteRubix lets you create a free website or domain page in seconds.
Bravo, Your Website Is Created 🙂
Now you have successfully created your first website. Wasn’t difficult, was it? Now you can log in to the site and take a look around.
If you chose a simple theme, there is not much to read, but for themes like Screenr and alike, you should read the instructions and explanations.
Right at the beginning you probably see that something needs updating. These are usually the pre-installed plugins and the themes. Take care of that.
Next, you open “All Posts” on the left side of the menu and delete everything you did not write yourself, means everything. The same thing you do with the existing “pages” and “comments”.
Now the website is clean and can be configured for you. It has a website name already but there is no name for the admin yet.
Change yourself into the administrator.
A niche website should always have something personal. Your visitors want to know who is behind all of this and if possible see a name and a face.
Either you choose your real name and photo or you can choose a pseudonym but I recommend to use your name and to write an “about me” page later.
When it comes to niche websites, it’s also about establishing a relationship with the readers and gaining their trust.
So, go to the WordPress dashboard and click on “Users”, “Your Profil”.
Here you fill in all the data, as I did in the picture on the right.
- First given name.
- Nickname, the one you want to use here.
- Choose what name the readers should see.
- Email stays the same.
- Website URL, (Copy above in the search bar).
- Google+ if you already have it.
- A short biography, (I’ll leave that for now)
- Profile Picture, avatar (You can set that up now if you do not already have one).
If all fits, press the blue button below to save everything. To test how it all looks like, you can create a test “Post”, do not publish it, and see if your name and picture appear.
I have not attached a picture here, this is just a subdomain test website.
To complete this set you should now open the “Settings”, “General” and set the default role of the new user to “Administrator”.
If you’re already here, you can also set the whole WordPress program to your desired language.
Finally, in this chapter, we should create one or more website related email addresses.
You should be able to do that with your host. At SiteRubix, my host, I can create an infinite number of these email addresses for free.
I click on the website host, go to the website manager and open the place where I can create such emails.
I’ll create this address now: firstname.lastname@example.org
You can create several such addresses, eg, Stefan @ … or Help @ … etc. if you need them. For me, the “contact” is enough.
Thus, we have created the most important personal settings and can now proceed with building the foundation for our new website.
Install and remove plugins.
EWWW Image Optimizer, Yoast SEO, GDPR Cookie Consent, Pretty Links, Scheme, All In One Scheme Rich Snippets, Social media share buttons, Elementor.
In order to make our website competitive and easy to use, we now want to install some plugins. If you have created your website at SiteRubix you have already pre-installed a few.
We or definitely I want to do some adjustments now. I do not know how it looks like when you work with a different host than SiteRubix but basically, all these plugins I recommend are free WordPress plugins.
Let’s start with the indispensable plugins. You can simply install the plugins by clicking on “Plugins” in the menu on the left and clicking on Add New. Then copy the plugin name here and let the program find it. Click “install” and then “activate”.
EWWW Image Optimizer: This is a very useful and well-behaving plugin that transforms all the images you use on your website into optimal small files. (I think a must).
GDPR Cookie Consent: Here we have a handy and very popular compulsory plugin. The plugin is not actually required by law but what it triggers is. (Must or alternative).
Pretty Links: A very handy plugin that turns your affiliate links or generally long and unsightly links into pretty links. (Google hates ugly links on your website and on social media affiliate links are not allowed). (I think a must).
Social Media Share Buttons: Since on one hand we should share all our websites on social media and, on the one hand, also offer our readers the opportunity to share our articles, we have to have some such plugin. (I’m very happy with this one).
Schema: A very interesting plugin that is not necessarily recommended by many website builders and your competition. It definitely offers advantages over websites that do not use such a plugin. It informs search engines directly about your website, content, logo etc, so-called “structured data”. (Highly recommended)
All In One Schema Rich Snippets: Well this is a plugin I have not used before. I expect, however, some great benefits from it. It should open up the possibility to give even more precise structured information about our articles to Google. I will test the piece on my new website and report back on it during the course. (Not necessary).
Elementor: Another plugin I’ve never worked with. I read about it and saw some videos and I think it’s worth a try. With this tool, you can create the posts, pages in a “drag and drop” system. Let’s see what it brings. (Not necessary).
Yoast SEO: The last thing I recommend here is SEO again, search engine optimization, Google etc information plugin. There is also the “All In One SEO“, which is also recommended and used by many, I use it on this page here, but I would like to try this Yoast plugin with the new website. (You have to choose one).
I will write an article in which I compare the two SEO plugins but for this, I first have to gain experience with the Yoast piece. Here is a video for the time being in which both are compared.
You see, creating websites is not a “that’s how it must be” thing. There are so many different ways to optimize a website. Gathering experience is essential, but some tips and tricks anyone can look down on.
Thus we would have the most important plugins installed and activated. It is known that too many plugins negatively affect the loading speed of our websites.
These plugins listed here should not harm your site. Google penalizes slow websites and that’s why we should test the loading speed now and then.
Set-up the “Theme”.
In this step, we will set up the theme. There are a few changes we can do right now.
As I said, I chose the “Screenr” theme and will write a separate post about editing that. However, a lot is pretty much the same, no matter what theme you have chosen.
First, we’ll open the theme again, so you have another chance to change it. The settings we set now can be lost if you decide to change it again later.
Click on “Appearance”, “Themes”, if you want to change something do it now and if not go on “Appearance”, “Customizer”, “Site Identity”.
Here you can first insert your logo. Click on “select logo” and download the logo you created in the previous course.
Once the logo is loaded on the WP media page you should fill in all fields on the left side. The title, caption, alt text, and description. The alt text should include your web page name, eg, “The Super Affiliate University Logo”.
Select the logo, below with the orange button and see how it looks on your homepage. Add the website title if it doesn’t already exist and if you want a subtitle.
You always see what you do in live mode and you can consider if you like it or not.
Then at the bottom comes the icon that you already created in the first part. Fill out the fields in all images, especially the Alt Text, that benefits your SEO.
Next, you can choose a background color, on this page, it is bright blue.
At the moment we don’t touch the menus and widgets and set the homepage setting to “a static page”. Additional CSS is for advanced users, there you can change the font size or color and much else.
For the moment, what you have set here is enough. Now we want to add some Website pages that everyone needs to have.
You have probably seen this page on other websites. Like the affiliate disclosure that follows, these are the pages that a reputable website must contain.
These pages are not unique, so you can copy them from a role model. However, they contain a few web page related data that you need to adjust. (Website domain name and email address etc.)
Create these pages as pages, not as posts. You should also turn off the comment option and prevent Google from indexing these pages. With the Yoast SEO plugin, you can select the setting wheel below the text and select “No” in the top field.
With the all in one SEO pack plugin, the setting is also at the bottom of the “SEO Keyword” field, where you can mark all the small fields.
Affiliate Disclosure page setup.
The same process applies to the “Affiliate Disclosure” page. Copy, customize, disable SEO and disable comments. And both pages have to be published, of course 🙂
About Stefan, Me, Us etc. Page.
This is your first self-authored content. You can write something about your CV, how you came up with the idea of operating this website and what your goal is, how you intend to help your readers.
I would use a portrait photo and if you can, write about 400 to 1000 words. In the beginning, this is not so easy, I know, do not be discouraged, write down what you can think of and continue later.
This is another page, not a post. However, this page can be shown in Google results so you do not have to do anything special. Also, you can allow comments here.
By the way, if you open “All Pages” on the left side in the WP menu, you can find the comment setting by hovering over the desired page title and click “Quick Edit”.
Start with your Homepage.
Lastly, in this second part of the profitable niche website Creating Course, I’ll let you start with the homepage.
I would create this again as a page and set to “Full Width”, right in the editor. The title of the page can either be home or the same as the website.
If you have chosen a simple theme then this is the static homepage you create. With written, illustrated, possibly video content, you explain what your website contains, possibly where to find what and of course the benefits that a reader of your website can expect.
This page will probably too be a running project, because the more posts you have, the more links you can add to the homepage. (Example)
Just start with it to become familiar with the WP system. If you work with the “Elementor” plugin, you also have to learn to cope with that.
If you have chosen the “screenr” theme, you will also create a page called Home or something but you don’t add any content. On the right side next to the editor field you see a field called “Template”, where you choose the option “Frontpage”, then you publish the empty page.
Then you can go back to the “Appearance”, “Customizer” compartment and play around and see how it fits. (Example)
That would be enough for this part.
Thank you for your interest and I hope you understood everything. If you have questions, please do not hesitate, below you can tell everything you want and of course, ask questions.
In the next, third part, we will register the new website with Google Analytics and Search Console and make sure that all our plugins work properly.
It is then really going on with the content creation. I will first have to work something out and translate various older articles into German.
I’m a bit ahead with this part 2, but to write 3 “10 Best of” posts for my niche site will probably take some time.
I hope that you will be back and I try to create many interesting articles that explain the various themes and plugins.
I wish you all the best, see you, Stefan 🙂 asuperaffiliate.com