Why SEO is important for your website success SEO is often underestimated, learn how YOU can benefit from SEO.
Many website owners have trouble ranking their website well by Google and other search engines. Mostly, because they don’t know how important SEO is for online success.
In this post, I want to emphasize the importance of SEO and list the most important rules that must be followed to get a good SEO ranking.
There are also factors that have a negative affect on the SEO for the website. Things You Should Avoid As Online Business Operator If You Want To Be Displayed On The First Page Of Search Engine Search Results.
I share my experience on SEO, what can help you, and what harms a good SEO.
In the process of a basic website user experience, UX improvement for this website, I will also improve my search engine optimization, SEO, at the same time.
I start with this article here, user experience, visitor friendliness, are today, in 2019 and in the future one of the most important factors when Google rates our websites.
Google does not emphasize on keywords and backlinks as much anymore, today they want to offer the best user experience to their users.
Also, websites today must be mobile friendly, etc …
For updates and my latest knowledge, you can sign up to my spam-free email list 🙂
All this and more you find in this post 🙂
Content: Why SEO is important for your online success.
Why am I writing this article on SEO?
I think for you as an affiliate marketer or website operator in general, it is extremely important that you know as much as possible about search engine optimization.
As I said, right now I’m improving the websites user experience and my SEO basics on this Website. In the process, I have noticed that this article here, which until now was only available in English, is quite well ranked by Google.
I have now selected this article to create an extensive SEO article for this website which contains everything I know about SEO so far. I will delete related articles, such as “how do you get your posts on the first page in Google search results“.
Because Google does not appreciate it when we offer several articles that cover the same topic.
SEO is an important tool if you want to succeed with websites. There are hundreds of elements that can improve but also worsen your SEO.
We talk about On Page and Off Page SEO methods, that is, things that you can optimize in your website articles and those that can be done outside.
In this article, I want to explain the most important SEO elements and also show with examples of how you can apply them yourself.
What is SEO and why is it important for your online business?
SEO, the “guru word” in the online business community. Search Engine Optimization is the technique used by search engines like Google, Bing, Yahoo, etc to give search engine users the best possible results.
All of these search engines have their own preferences, they speak of algorithms, how they rank and value a post or page published on the Internet.
We need to provide search engines with optimal properties and information to help them understand what we have published so that we can optimize our SERP results in search engine results pages.
However, the number and type of algorithms, criteria, are always changing, getting better, so that “perfect” SEO is almost impossible.
What is perfect today can only be 90% perfect tomorrow, and vice versa. It is therefore important that you inform yourself about the latest SEO updates. (Old SEO reports are dangerous).
But some main pillars remain the same and we can build and optimize on them. This report considers SEO algorithms until April 2019.
A short Video - Why is SEO important for your online presence
Without SEO no one will find your Website in internet searches, in short, this is the answer why SEO is important.
This short YouTube video is already quite old but the message is still up to date. We all want to see our website posts on the first page in search results and to achieve this we need to apply SEO.
The Most Important Facts for SEO 2019 YOU can Implement:
- On Page SEO.
- Off Page SEO.
- What not to do.
SEO on-page homework you should not forget.
As I said earlier, SEO consists of a lot of aspects that need to be considered when creating an article. The most important and timeless on page criteria I will explain in the following.
- Keywords: Title and other places where they must appear.
- Content: Quality and quantity.
- User experience:
- Internal and external linking:
- Pictures and videos:
- Involve your readers:
I think these are the most important and also timeless attributes which we should pay the most attention to. If these details are executed optimally Google can determine what your posts/pages are about and determine the value for the reader.
What you need to understand about keywords.
First and foremost, search engines recognize your content by the keyword or keyphrase title. They do not read your content, but they have techniques to see if the content is relevant to the title.
To optimize this metric, you must first select a title that represents your content.
It is in your interest when you choose a keyword for your title that is often requested in search engines but does not have too many competing articles.
For the German version of my website, I do that manually, without any research tools. Therefore I think my German articles are not found too often 🙂
However, for not english keywords, you can use another search term tool. I once tested “LongTail Pro” and that works in German too.
What I’m doing without a tool is, I’m entering a Google search, looking for what I want to write about. For example, “Why SEO is Important for your online success”, with the apostrophe, then I look at what and how many results are shown on the first page.
For this keyword combination, there are over 4’400 results, many, however, are not very old, so I think I can compete. All articles are in the same style as I create mine, informative blog posts.
Of course, I also researched my English keyword with Jaaxy. Every month there are 242 search queries and 94 articles use the same search phrase.
My article is already on the 18th place in Google searches and I want to improve that now.
Where should the chosen keyword, key phrase occur?
First, of course, at the beginning of the article title. Then, in the first section of the article, this is often used by Google as a meta snippet.
And, if you are working with an SEO Plugin (“All in one SEO” or “Yoast“) the keyword should be present in the “Meta Description”.
A Post title should not be longer than 60 characters, the Meta Description, not more than 160. The Post URL, which also carries the keyword, should not be too long either.
If you write a longer article you can repeat all or part of the key phrase about every 1000 words if it fits into the text. With this, you help Google understanding that the article really writes about what is promised in the title.
Google Page 1 Articles usually have more than 1950 words.
It is true, statistics say articles with more than 1900 words get ranked better. I’m currently even striving for up to 5000 words if the topic allows it.
My competition with this article here has less than 2000 words though, I think after I have revised my post, it has good chances of landing on the first page.
That does not mean that just writing a lot, wins, the main task still is, to cover the topic the reader looks for as detailed as possible but not boring.
This includes chapters, subchapters, bullet lists, pictures, graphic representations, videos, and all that is possible to make your content enthralling.
The article quality and words number also increase with the best possible comments. Try to get good comments for every post.
I know it’s not always easy to write long and interesting content. However, if you explain the topic in-depth, if you try to answer all the relevant questions, your article will be long and your visitors have no reason to search on other sites for more information.
For more help with article writing, I have written these two posts: “How to improve your writing skills“ and “How to write a blog post“.
UX, today Google wants to deliver the best user experience.
Today, in 2019, Google sets more importance in user experience than ever. That’s understandable too, the user is the customer and we make our websites for him.
Today SEO and UX are inseparable, most of what we do to improve our SEO actually serves the reader and UX. All of the SEO algorithms listed here are more or less related to the experience a reader has on the website.
I have just written a detailed article about it, “User Experience Improvements 2019“.
After someone clicks on your article, the first experience is, how long does the website take to load. I myself have not found the way to optimize this yet, but it’s more and more an important SEO factor.
During the research for this post I have now found a lot of information about this WP Rocket speed plugin, Check out the video here, I think I want to try that 🙂
The second impression is the first view when loaded, the above the fold section you should make as catching as possible and show what the article is about.
Google monitors how long a visitor stays on your article and with these data estimates the Value for the user. The longer a reader stays, the better it is for your rankings.
The whole user experience concept is again quite extensive, so I recommend you read my post about how I improve it. “My UX Updates 2019“
Google likes to see internal and external links
Links are generally a great way to maximize the information a reader can find in a post/page. Instead of writing every detail over again, (which would be impossible), you link to additional articles on your own website or on others.
Internal Links:
These links lead the reader to another relevant article on the same website. Such links are very helpful for the reader and also Google appreciates these because of mapping the website.
With internal links, you can make your content even more detailed and they open up the possibility that your readers remain on your website, reduce “bounce rate“.
Like above, where I write about the UX and improvements, instead of again going into many details I set an internal link to a post about the topic.
So with an internal link, I expand the information and give you the opportunity to get more detailed information about subtopics.
External Links:
Google also likes to see external links. These refer to foreign websites which can help the reader to understand somethings better. I like to use external links on wiki articles to explain terms.
It is said that you should have at least one external link in each article. I have a lot more though. Of course, it is not necessarily beneficial to refer to a competing website article that treats the same topic but better than your own post.
But there are always details that are explained in more detail on foreign pages and would explode the size of my post. I am not stingy with external links, for me, it is most important that you can learn what you are looking for.
Also, YouTube videos are considered external links, even an interesting video can greatly enhance the content of your articles.
What does not count are affiliate links, anyway, these are not relevant external links for Google. These should not be on each of your posts/pages, this could be considered spam.
What’s left to say about external links, some of these links are “ugly”, meaning they are very long and incomprehensible. To beautify this I use the “Pretty Link” plugin it is free to use on WordPress sites and works perfectly.
Finally, if you use a lot of internal and external links, make sure they work. There is nothing more annoying than a link that says “Sorry, this page can not be found”.
Relevant pictures and videos improve a good ranking.
As mentioned earlier, I try to add a relevant video to each post. I search these on YouTube or use a training video from Wealthy Affiliate, the program where I learn everything.
A video has several positive aspects. First of all, your audience likes to watch a short movie with important information, second, they stay on your website for longer, which is also registered and rated by Google.
The best video practice is, of course, if you produce your own videos. With this, you can rank for the same keyword in two Google search engines, YouTube and Google Search.
Short website visits signal bad content, and that’s not what Google likes. Third, Google posts/posts pages with a video generally rank than without.
Images get also raked. Relevant pictures help the reader to easier understand the content and make it more varied.
But for pictures not having a negative effect, they have to be retitled, resized, and pixels optimized, and for Google, you have to insert your keyword title as “alt text“.
Infographics have a high-value, these need some time to create but are very valuable. I’m using “Greenshot” for screenshots, “Canva” for image editing “Windows paint” to resize and retitle, and I love “Kraken.io” for optimizing the images.
Try to involve your readers.
And finally, a plus for your positioning in Google, are post comments. I ask visitors to comment on each article. I know this is not easy, many are lazy writers 🙂 and so far I just have too little organic visitors to come up with many comments.
Comments, on one hand, do increase the post word count but if there are good comments and interesting questions they can also optimize the informal content of a post.
At the moment I am using a comment exchange portal at Wealthy Affiliate because there I can order comments for each post. You can find such comment exchange forums on FB too but I do not know the names 🙂
Again, the longer your visitors stay on your website and the more they click around the better, the more interesting Google estimates your posts and the better the ranking gets.
However, all of these SEO efforts do not guarantee that your article will be shown at the top of the first page of the search results. The age and authority of your website are factors or whether you regularly publish new meaningful and quality content.
"Off Page" SEO Possibilities:
Basically, this is about so-called “backlinks” in the past, these were even more important than today, today you can actually get along without them.
What I can recommend:
- Publish high-quality content your readers share themselves.
- Share on social media.
- Forum engagement and links to your articles.
- Guest Author on reputed websites.
A backlink is a link from a foreign website that links to your article. So if you share your posts on FB you are setting backlinks on FaceBook.
However, the quality of these backlinks is important, backlinks from the normal FB profile are much less helping than for example from a niche related authority website. More about Google trust through backlinks here.
Since in the past Google has put a lot of emphasis on backlinks, there are still many programs and services that offer backlinks as SEO help. However, I advise against using such offers.
Most of them are very expensive and if you choose cheap programs you get unsafe backlinks which can even hurt your SEO. One such backlink program here.
Social media distribution of your articles is recommended in spite of everything, not because of the backlinks themselves, but to promote your website in general. See my FB group here.
It’s true, free advertising for our website is not easy, it takes time. The recipients of your eg. FB posts must first get used to the fact that you have a website before they start looking at it. That can take years.
If you distribute your articles on FB, Twitter Pinterest, etc you should not forget your keywords. Often I find a Pinterest post of my article ranked higher in Google search results as the actual Post.
Engaging in Forums and acting as a Guest Author:
I have to say, so far I have no time to do so. To get active in Forums you first have to read them and then you have to provide comments that include at least 500 words, are very informative and interesting. There too it takes a long time to get recognized as an authority.
As a guest author, you must first have a reputation in your niche otherwise nobody lets you publish a post on their website.
With these off-page SEO strategies, it’s such a thing, everything takes a lot of time. I decided to invest my time in my website.
About a year ago I tried to get more website traffic from Pinterest, I designed beautiful pins, spend days and weeks creating appealing images. Without success, I have to say, unfortunately.
For FaceBook I always used to create a special picture for each post I could share. Again, nobody was showing much interest in my efforts so I quit doing it.
Now I choose the best matching picture, the post title and meta description of my posts and I share it on FB, Pinterest, Twitter, and Linkedin. No extra effort, just share, and the results are the same, if not better than with the huge effort previously.
Maybe when I’m satisfied with my website, get enough traffic, I can afford to spend more time in such social efforts. Until then I stay with my system, I work on my website 🙂
Negative SEO Practices.
If you don’t know better, you can do a lot to make Google dislike your websites. Here I would like to warn you of the most important mistakes that you can make in terms of SEO.
There are also negative SEO strategies that can be exercised by your competitors, so to speak, they are trying to discredit your website on Google.
I have not experienced this so far and thus don’t want to cover this topic here. You can read more about it here. This article is about showing you what you should not do.
My SEO mistake list:
- Duplicate text content.
- Title not relevant to the content.
- Excessive use of the keyword.
- Too many affiliate links.
- Not complying with the positive SEO strategies.
Duplicated text and text parts:
It comes out very bad when you copy your own or foreign texts, even text parts and publish it on your website. Even if you use your own texts multiple times you very much harm your site SEO, Google will notice and punish you with a worse rating.
However, if you copy someone else’s texts it harms both websites. The owner of the copied content might file charges.
There is software, eg. Grammarly, to check the uniqueness of your articles, I do not use such a program because I customize each new article myself.
Sometimes I might have to use individual sentences more often, especially in the final section, the outro, but this seems, so far, has no negative consequences.
Keyword irrelevant content:
So if you choose a keyword that is often searched for and has little competition, it will only be useful if you also cover exactly the topic indicated with the title.
There’s no point choosing a catchy title for your post, but then write something completely different. Such a practice not only harms the article in question, but it can make your whole website, for Google and your readers, seem untrustworthy.
However, I have discovered an exception and I’ll talk about that in detail in another post, that’s the word “review”. In my opinion, this term is abused too often on the internet and used as hidden advertising.
I recommend that you first know what you are going to write about and then research the appropriate title, keyword for the post.
Keyword stuffing:
Of course, it is important that you repeat your chosen keyword in the title and elsewhere in the right places. It is damaging to overuse this keyword though.
I have seen articles that use the keyword all the time, in each sub-titles and also in the text. I find this annoying and it looks constructed. Google too does not like it.
It is much better to use keyword related words in the text, naturally, the same way you speak. Like here, in this article where “Why is SEO important” is the keyword, I can use words like Google, search engine, websites, UX, and so on, and all suggest that this text is about SEO.
Too Many affiliate links:
This too leads to a negative rating of your articles. On the one hand, not all posts on your website should contain affiliate links, and on the other hand, avoid posting too many affiliate links in the same post.
There is no specific rule about that, newer websites should generally save with affiliate links, otherwise, Google will see the website as a spam site.
Side widgets are good to promote a product but there too, don’t fill your sidebar with a ton of affiliate links, 4-5 are enough to not look spammy.
A good practice is to use affiliate links mainly in product reviews and link to them from informal posts like this one. I have to grab myself by the nose and remove some affiliate links from my posts: )
Yes, and that goes without saying, that if you do not use any of the SEO strategies mentioned above, your website will never be found by anyone.
SEO is important if you want so-called “organic traffic” on your website, which means your website should appear in internet search results.
Google SEO Tools.
Luckily Google and Bing want to help us get the best results in search engines. Both provide us with their free SEO tools. Google provides the “Google Analytics” and the “Google Search Console” and both I recommend you use. For both, I have written an installation guide.
Bing “Webmaster Tools” is also free and can help in getting traffic. There you also find a keyword research tool. The installation is covered in the “Google Search Console” Post.
I would first install Analytics and then the Search Console, like this you automatically connect the two tools. With a fresh website, you first need to work with the Search Console though.
Google Search Console:
This is a very complex tool that Google provides to help you better understand your visitors search data. You can also speed up the indexing process of your new or changed articles.
I do this for every new or changed post, I have the URL tested and if necessary apply for indexing. Like that my articles can appear in search results. I say, knock, knock, knock on Googles door 🙂
On the other hand, you have to set up a so-called sitemap, after you have activated the sitemap on your website you connect it with Google Search Console it reports all changes on your site over time.
Furthermore, the search console is interesting to analyze the ranking of your posts and to identify the articles that are best visited so you can optimize them.
Google Analytics:
This tool is used for visitor analysis The more you know about your website visitors the better you can serve them.
For new websites, the information you get from Analytics is, of course, meager because not many visitors are present. It is therefore not advisable to waste too much time with it.
However, over time it is interesting to know how much and what kind of visitors the various articles have. For example, I see that my German-language articles have rarely been visited so far 🙁
Conclusion: Why SEO is Important For YOUR Online Business.
The top priority of each website operator is to place their website content on top of the first page in search results. We use a technique called SEO, Search Engine Optimization.
Anyone who wants to get free traffic to his website needs to do his SEO homework properly. Things like keywords, content, but also Google trust are essential criteria and nowadays, user experience counts more and more.
First, we must understand that Google is a commercial, profit-driven organization and our websites are their product.
Without our websites, Google has nothing to deliver, but of course, they select the best products to show them on the first page in search results.
Our job is to provide a great product that helps Google increase in popularity and business. To inform Google about our product, website, we use SEO.
It would be easy if only a good keyword would decide if your post or blog post would appear on the first page of search results.
With billions of articles on the internet, you need to do a bit more. Of course, you have to have a good website title that represents your “niche”.
The further criteria that you should consider consistently in each article I have described in detail above.
In short, without SEO no success in online business. There are no shortcuts, the best way to succeed online is to do what all successful website operators do, they optimize their search engine presence.
Recommendation:
The best way to get a complete insight into SEO, websites and affiliate marketing is if you, like me, join the most prestigious platform in the industry.
You can start an online business from the ground up as an absolute beginner. Websites are included, a FREE trial is Normal !!!
Thanks, that’s it again!
I hope you could learned something, for me it is always interesting to deal with SEO.
Again, SEO is important for your online success, it serves to make you visible on the Internet.
If you have questions, if I forgot something or if you just want to share your opinion with us, please do so in the comment section below.
I would be happy to hear from you and if you want to be informed about the latest news give me your email address and you’ll always be up to date.
See you later Stefan 🙂 asuperaffiliate.com
Hey Stefan,
Thanks a lot for mentioning me in this post. It’s a great honor.
I just want to commend you for writing this excellent post on SEO.
In fact, Google has just made some updates and changes to their algorithm recently, which is something they are doing all the time. No matter what happens, the most important factor is still the quality of your content. There’s no other indicator that weights more than a quality content.
If you want to rank high in Google, quality content is the way to go. Definitely, this doesn’t mean we should ignore the other less important factors. Just that we need to be aware which is the most crucial factor we should focus on!
Hi Jerry, it is a pleasure and an honor too to work with you.
I love reading your reviews and was thinking to link my readers to your website as well. Well, we can discuss this privately.
You are right, the content is what makes the post and this is also what Google and other search engines want to see.
It is a bitter pill though if we write quality content posts and don’t get ranked well because of some minor but still important details.
You have knowledge of some recent algorithm changes, will you share this knowledge with us?
Have a great time, see you, Stefan 🙂
Hey Stefan,
This is the recent update I was talking about:
https://searchengineland.com/google-confirms-core-search-ranking-algorithm-update-293961
They said that there will be changes in rankings every time when there’s an update. For those contents that drop in ranking don’t necessarily mean they are doing something wrong. It’s just probably there are better contents that are under-rewarded.
Competition is something that we can’t control. But we can control the quality of our content 🙂
Hi Jerry, and thanks for the update.
It doesn’t say anything specific as usual lol. Appart of recommending the same we all do, to write quality content, there is no clue to improving SEO.
I guess my articles have seen a rise now 🙂
I recommend everyone to see Jerry’s website for a lot of interesting content about affiliate marketing. https://smartaffiliatesuccess.com/
Hi Steff,
It was a pleasure reading this post and I can truly say I learned a lot about what I’m not doing for better SEO rankings.
I really like that you have your own results as proof that these techniques work. I didn’t know that a video per article was recommended for better rankings but I can see how it builds better trust.
Also, you mention pretty links which remind me that I need to check my own links out to make sure I used the pretty version.
I want you to known I have bookmarked this page so I can keep coming back to it and reference it. I’m very happy I came across this article today! All the best,
Tim
Hi Tim, great to hear from you.
Thank’s for bookmarking my site. I hope to be of more help in the future.
The videos have many purposes, people like to watch rather than read and there can be a lot of information stuffed into a short movie.
Pretty links are a great thing. Did you know, you can use your pretty links on social media too, like on Facebook, for example, you can add an affiliate link hidden as a pretty link and don’t get blocked as spam 🙂 example https://asuperaffiliate.com/freewebsite
I wish you a great time, see you, Stefan 🙂
Thanks for sharing this very thorough post on SEO.
I notice that you mentioned that articles with 1900+ words rank better and I definitely learned something new about you writing more than 400 words to outdo the high ranking article on the same topic.
I’ve learned from this. Thanks.
Hi there and thanks for visiting.
To write quality and in-depth content is the first priority in our job. Most of my posts end up having 2000 or more words without me thinking about the word count.
Ok, it also took me some time to write this large content with ease. It is a lot easier when I know the topic I write about. Sometimes I don’t know more and have to research, this is very time consuming.
Nowadays I do the research before starting with the writing, like that I can write freely, as I would speak.
Have a great time, see you, Stefan 🙂
Great information about SEO.
I really didn’t know that you should use so many words I had herd 1 to 2 thousand I will make sure to use more words in the future. Also, I didn’t know that pictures make such a big impact.
Please add me to your email list I would like to keep reading about things that will improve my SEO ratings.
Is there anything on how to add pictures to your webpage and make it look more professional lol.
Hi Jackie, thanks for the comment.
I know the general recommendation is to write over 1000 words but I have researched that longer content ranks better.
I, in other words, found out, that 80% of posts appearing on the first page of Google search have 1900 plus words of content and even more if you add the comments. It is not unusual to find that posts have 5000 or more words altogether.
Especially rather unknown, new sites do well if they provide meaning full and long content. Once having some authority you can allow yourself publishing some shorter articles and still have the chance to rank them on top.
Most important though is to have relevant content. Providing help and meaningful information is what makes our audience read our posts and come back for more.
Have a great day, see you, Stefan 🙂
Hello and thanks so much for sharing.
Your post has a ton of great information that explains it well when it comes to SEO. Doing SEO is so important if we are to have online success and to drive traffic.
Hi Norman, nice to see you back.
Next, to quality content, the SEO aspect is most important for a successful website. I always try to provide relevant and accurate information as good as I can.
I hope to see you back, have a nice day, see you, Stefan 🙂
Very excellently, what you write in this article is really like a dictionary book to help other can looking up the essentials for what an SEO article consists of and how to do it right, not penalized by google
Content is king – I agree with you about the writing must bring value to readers. It is helpful and all sharing about what field it should also be useful to others. The world needs to be better thanks to such sharing.
I read your post thoroughly, I love writing long content for an article and not everyone can write long, write attractive to the reader to see all.
I will continue reading your tutorial to improve my writing skills.
Also, a factor you have not put out here and what do you think about back-linking? Maybe you should write a share about this?
Tivana Nam
Hi Nam, thanks for the comment.
I’m glad you understood the importance of the points I listed here.
Why I didn’t list the backlink thing is because for SEO it isn’t relevant anymore. You can get some extra traffic if you do a lot of backlinking that is true but the search engine ranking doesn’t get better.
It was, in fact, a criterion some years ago, but due to misuse by website operators was taken out of the algorithm.
So it is not necessary to spam everywhere you go with your site URL. Some sites don’t like to publish your URL if you don’t ask them before.
I wish you all the best, see you, Stefan 🙂
Hi Steff.
Great post, as usual.
I certainly agree with you about longer content being so important.
It needs to be relevant and informative though. (Like yours, here)
Just writing until you run out of words won’t result in great copy. Research and accuracy are essential.
Personally, I’m glad Google et al are not valuing backlinks so much any more. Too many people were buying backlinks, publishing thin content, and still getting ranked.
I’ll also be bookmarking this for future reference.
Hi Thomas, thanks for the comment.
Yes, it is a known fact that Google doesn’t rank backlinks anymore as it did in the past.
It is good to know they too try to rank realistic criteria and don’t let themselves be corrupted with bought numbers.
To be able to write a lot of content asks for a topic that allows a lot of writing. This is one of the questions I recommend to ask yourself before writing an article. (How to write a great blog post)
I wish you all the success, see you, Stefan 🙂
Thank you for writing such a wonderful post about SEO. I am currently using both All in one SEO and Yoast which they are a life changer.
They do conflict with one another though but I do like All in one SEO the best.
I think if you have really good content and strike on the low hanging fruit or long tail keywords will eventually lead you to the organic traffic which we all ultimately want that for our websites since it is free.
Why pay for traffic when we can get it? As long as we deliver good contents and help people solve their problems, we will get the traffic eventually.
I think time and persistence will lead us to success. If we all trust the process that you provided, we will get that traffic with time 🙂
Hi Nuttanee, great to see you here again too 🙂
You’re right, being persistence is the key and respecting the most important SEO requirements.
I heard using both SEO plugins, the “Yoast” and “all in one SEO” together is a bad idea due they do hurt each other.
I use the all in one plugin, I find it more easy to use, the Yoast is telling me too much what I have to do 🙂
I wish you the best success my friend, see you, Stefan 🙂
Being an SEO expert is no easy task due to the fact that Google is always changing the criteria on how they rank sites.
Some things do remain the same but other things keep changing. Being an SEO expert is actually something I am striving to become but I still have a long way ahead of me before I can achieve this.
I think this article is well detailed on why SEO is important but the issue I have with SEO is that it takes Google some time to notice some SEO changes we perform on particular posts.
I head some times it can even take above 3 months before there can be any noticeable SEO changes on SERP.
It is no easy task and we always have to keep on learning and updating our knowledge on how to properly do SEO
Hi Jay, thanks for coming back again 🙂
You’re right, becoming an SEO expert asks for a lot of learning and experiencing.
Actually, I don’t even want to be an expert in every SEO detail. What I have learned so far is, the criteria I explain here in this article are enough to rank a post on top of page 1 in SERP.
Yes, sometimes Google is not too fas with updating the ranking. I always ask for new indexing after I made a bigger change to a post/page. Then also I don’t rely on the ranking position Google Search Console is telling me.
I check where my posts rank by doing a Google search my self in an Incognito tab.
This post definitely went up yesterday after publishing the new version from around position 18 on page two to pos. 10 on page one 🙂 That was last night, now in the morning it fell to page 5 I don’t know what happened 🙁
Google is a thing not easy to understand, but also not to worry about too much. We know when we deliver quality content it will be rewarded in the end 🙂
All the best, Stefan 🙂
Hi Stefan, thanks so much for explaining in depth about SEO.
I am new and learning from WA training. You shared so many resources here. I will look into them again.
My question is about website ranking. My website had ever ranked on page 1 in Bing and Yahoo but I never see it in Google first 20 pages.
Do you have advice or comments? Another question is once the website was ranked in the first two pages, what is the best way to maintain the ranking position?
Thanks so much for your ideas and advice.
Won
Hi, Taviwan, I know, ranking in Bing is often a bit easier. There are far fewer websites submitting their URL to Bing than to Google.
I believe, your website will rank higher in Google with time. The more content you add to the site the more Google will trust and see you as an authority.
If your website name is a very competitive keyword it definitely gets more difficult to rank on top.
If you don’t have already you can publish a post/page with your website name in the title and keyword. You can use it as your homepage.
My “homepage” is ranking No1 in Google search and it never changed since then.
All the best, don’t give up, see you, Stefan 🙂
Dear Steff,
Thanks a lot for another helpful and informative post.
Being a full-time Affiliate Marketer and blogger your post means a lot to me because at the moment I am just focusing on organic traffic. I got helpful insights from your post (as always).
Indeed, read many times the speed of our websites plays a vital role and will look into WP Rocketspeed plugin. One of my mentor recommended “Lazyload Plugin” and very recently I installed it.
I am missing a few important things such as adding a video and comments. Planning to add relevant videos on my posts. I was shocked when I read about the importance of post comments because I have nearly 170+ posts on my site and nearly 120+ posts are not even having one comment on it. Now I realized the things I am missing and will work on it.
Thanks again for the loads of valuable information.
Much Success!
Paul
Hi Paul, great to see you back 🙂
I would like to know what experience you make with the lazy load plugin. I have tried a few free loading speed plugins but they slowed my site down more than they helped.
I think there is always something that can be improved. When I was writing this post I remembered that I totally ignored the rule of not having affiliate links on every post 🙂
The WP Rocket I will try soon, it costs $50/year but has 14 days money-back guarantee 🙂
About comments, yes I highly recommend getting comments on every post. You link me work with Wealthy Affiliate so requesting comments is easy.
This site here with almost 200 articles have now almost 2’000 comments, that’s an average of 10 per article of which half are replies.
I’m pretty sure this is helping my rankings overall, at least these are also clicks, engagement, and long staying visits.
Best success, see you Stefan 🙂
Hey thanks so much for sharing this blog post. I’ve learned a lot from this info, i’ll try use something i learned today on my future websites. I also believe that SEO is much better and safer than paid traffic. Keep it up